The body of knowledge in the context of African Real Estate is growing constantly. The research discipline has attracted increased interest and thereby, the number of available publications has augmented. And while it becomes more and more difficult to keep track of the various research directions and contemporary research output in African Real Estate as the discipline progresses, new media provide viable solutions to the problem. This contribution outlines concepts for promoting research on African Real Estate, exemplified by the Research Database, and gives an outlook on scaling the list of available publications into a dynamic web-based system for supporting both authors and researchers on the quest for information and data. The contributional so makes suggestions on how to involve relevant stake holders into the promotional activities regarding African Real Estate research output.