The real estate academy has always been preoccupied with the quality of research and research contribution. The research team conducted an on-line survey of journal editors and associate editors in real estate, housing, planning and related fields in summer 2015. The responding editors from 23 journals represent 74% of the population. Among the dozen potential contributions, developing new theories that can be applied to existing or new problems top the list, with potential for citations, case studies and straight replication having the weakest support. The survey revealed interesting facts about journal editors, best practice, impact factors, use of reviewer software, and advice for emerging scholars.