In the present day real estate market, price, in money, is seen as the commonly assented expression to indicate and compare land values – upon putting into consideration certain underlying variables that have been characterised as land pricing influencing factors. From the point of view of two notable real estate market players; estate surveyors and property developers, the study assessed the relative importance of the individual land pricing influencing factors in Nigeria. Adopting structured questionnaire and semi-structured interview to sample the opinion of selected Lagos-based estate surveyors and property developers, distinctive 43 influencing factors further classified into eleven typical groups were identified and assessed, and the overall analysis indicated that good (motorable) road, purchaser ability to pay, and prime location are the top-ranked influencing factors amongst other determinants influencing land price in Nigeria, while size, buyer’s preference and accessibility are the first three highest ranked group factors in the eleven categorised group factors.